Before moving into marketing, I was a pretty successful journalist. I wrote for the BBC, NME, Cosmopolitan, Shortlist, FHM, Time Out and Men’s Health, among many others.
Because of this, I know how to write content – from blogs to whitepapers – prop-er-ly. No shortcuts. No lazy formula-following.
I do real research, find compelling narratives, and write up everything up in a way that people actually want to read, rather than scan.
1. This is a thought leadership piece I wrote for B2B agency Lesniak Swann.
It’s the kind of content that cuts through in our digitally overstimulated times.
First you stop the audience in their tracks with a ‘what the hell is this?’ premise.
Then you surprise and delight them by delivering actual, substantive insights.
2. Here’s a report I wrote for Bluprintx.
Bluprintx do various complicated things relating to digital transformation. They asked me to write a comprehensive primer on AI, aimed at business leaders.
Initially gated and promoted on LinkedIn, the report gained Bluprintx hundreds of valuable leads.
3. Here’s a whitepaper on the future of logistics, which I wrote for TalkTalk.
4. Something a bit lighter: Here’s a blog I wrote for The Drum.
I wrote a series of blogs for The Drum examining the unwritten rules of modern agency life.
5. Finally, on a very different tip, here’s a piece I wrote for men’s style magazine ShortList.
It’s a look at the boom in streetwear, a subgenre of fashion driven by hype, scarcity and one-upmanship.
I’ll write beautifully crafted content for you, too. All you have to do is ask!
Joe Madden Copywriter 