Joe Madden Copywriter

Who?

I’m Joe. Hello.

I’ve been a words-and-ideas professional for over 20 years.

I began my career as a journalist and editor, sharpening the skills that I now apply to copywriting:

  • Hardcore researching and insight-gathering
  • Finding the real story within sprawling subjects
  • Seeing things from the reader’s perspective
  • Writing copy that sings like it’s winning

I enjoyed being a journalist (as comically underpaid as it can be). But I love working in marketing. Mostly because I get to see real-world results from my work. When your sales funnel fills up, I get giddy.

Is that weird?

My back catalogue

I’ve worked with brands big and small (and huge) across an array of sectors – including retail, hospitality, education, property and technology. Nobody likes a show-off and a namedropper, but my clients have included eBay, DHL, Figma, TalkTalk and M&S.

As a journalist, I wrote for pretty much every A-list media brand, including NME, FHM, ShortList, Time Out, Comedy Central, Men’s Health, Cosmopolitan, Dezeen and the BBC.

Here’s my CV, if you fancy a little more namedropping.

“Joe is probably the best copywriter I’ve ever worked with. He got deep inside the project and fully brought it to life, in a way I could never have otherwise envisioned.”

— Kathleen O’Connor, KO Consulting

What can I do for you?

Unsurprisingly, I do copywriting and content writing. Everything from snappy straplines to chonking great whitepapers.

I’m very good, and very adaptable: I can write convincing copy, funny copy, trippy copy, technical copy, surprising copy… I’ve never written grumpy copy, but if that’s what you want, I can make it happen.

I’ve a wealth of experience in other areas of marketing, too. Branding, rebranding and brand-uplifting. Campaign concepts and full-funnel strategies. Research and insight-gathering, including workshops and interviews.

I can also draw, so I’ve produced my fair share of scamps and storyboards.

What can’t I do? HubSpot. Not a fucking clue.