I’ve undertaken all manner of brand work – from light brand refreshes to full ctrl+alt+del rebrands.
My TOVs, strategies and messaging frameworks have been used by high-street retailers, telecoms giants and fried-chicken gentrifiers. I’ve helped organisations of all kinds find a voice and a direction that truly connects with their audience, on a human-to-human level. And empty, wanky, overengineered brandspeak is banned.
1. Here’s a snapshot of some branding work I did for Social Value Portal.
Social Value Portal helps businesses to maximise and quantify the social value they generate. Their offer is complex and multifaceted, and their existing brand made it feel impenetrable.
Their new brand needed to be instantly ‘gettable’. Inspiring and energising, too.
Above: Brand tagline
Above: Tone-of-voice guidelines
Above: Brand messaging guidelines
Above: Brand messaging guidelines
Above: Brand messaging guidelines
Above: Brand messaging guidelines
2. Here are some brand guidelines I wrote for Manchester-based marketing agency Don’t be Shy.
These were created following an all-hands brand workshop with agency staff.
Above: Brand messaging guidelines
Above: Brand messaging guidelines
Above: Brand messaging guidelines
Above: Brand messaging guidelines
Above: Brand messaging guidelines
Above: Brand messaging guidelines
Above: Brand messaging guidelines
3. Here’s part of the brand guidelines deck I wrote for Carter Sullivan.
They’re the UK’s leading supplier of critical-power protection (basically, massive batteries that save the day if there’s a power cut).
Above: Brand messaging guidelines
Above: Brand messaging guidelines
Above: Brand messaging guidelines
Above: Brand messaging guidelines
Above: Brand messaging guidelines
Above: Brand messaging guidelines
Above: Brand messaging guidelines
Above: Brand messaging guidelines
4. Change of pace! Here’s a feature I wrote investigating how a luxury brand should sound (literally).
It’s actually much more of a ‘thing’ than you might think.
5. Finally, a bit of thought leadership.
In which I explain how to raise your prices without turning people away from your brand. Spoiler: it’s tricky, but doable.
I’ll make your brand undeniable, too. All you have to do is ask!
Joe Madden Copywriter 